Privacy Policy
Effective Date: May 1, 2026
Memory Lane Home Living respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, contact us, register for programs, inquire about our services, donate, or interact with our advertising campaigns.
Memory Lane Home Living offers care-related services, including day programs, community programs, respite, and living support for women affected by a dementia diagnosis, while also supporting family members, friends, and caregivers.
1. Information We Collect
We may collect personal information when you:
- Fill out a contact form
- Register for a program or event
- Call, email, or message us
- Request information about our services
- Donate or inquire about donations
- Interact with our website, ads, social media pages, or online forms
The information we may collect includes:
- Name
- Email address
- Phone number
- Mailing address
- Relationship to the person receiving care
- Information about care needs, program interests, or service inquiries
- Emergency contact information, where applicable
- Payment or donation-related information, where applicable
- Any other information you choose to provide
Because our services may relate to dementia care, cognitive changes, caregiving, respite, and health-related support, some information you provide may be sensitive.
2. How We Use Your Information
We collect and use personal information for purposes such as:
- Responding to inquiries
- Registering participants for programs or services
- Communicating with caregivers, family members, and participants
- Providing information about day programs, community programs, respite, living support, events, and related services
- Managing appointments, registrations, waitlists, and follow-ups
- Processing donations or payment-related matters
- Improving our website, services, and communications
- Running online advertising campaigns
- Measuring the effectiveness of our ads and website activity
- Meeting legal, regulatory, safety, and administrative requirements
We only collect information that is reasonably necessary for the purpose identified.
3. Consent
By providing personal information to Memory Lane Home Living, you consent to our collection, use, and disclosure of that information as described in this Privacy Policy.
Where required, we may ask for express consent, especially when collecting sensitive information or information related to care needs.
You may withdraw your consent at any time, subject to legal, contractual, or service-related restrictions. To withdraw consent, contact us using the information listed at the bottom of this policy.
4. Website Cookies, Tracking, and Advertising
Our website may use cookies, pixels, analytics tools, and advertising technologies to understand website activity and improve our marketing.
These tools may include:
- Google Analytics
- Google Ads tracking
- Meta/Facebook Pixel
- Instagram advertising tools
- Website cookies
- Form tracking tools
- Other advertising or analytics platforms
These tools may collect information such as:
- Pages visited
- Time spent on the website
- Device type
- Browser type
- General location
- Referral source
- Ad interactions
- Form activity
We may use this information to:
- Improve the website experience
- Understand which ads are working
- Retarget website visitors with relevant ads
- Measure campaign performance
- Create similar or lookalike audiences on advertising platforms
You can adjust your browser settings to block or delete cookies. You can also manage ad preferences directly through platforms such as Google, Facebook, and Instagram.
5. Advertising and Lead Forms
If you submit your information through a Facebook, Instagram, Google, or other online lead form, we may collect and use that information to contact you about Memory Lane Home Living programs, services, events, or related opportunities.
Information submitted through advertising platforms may also be subject to the privacy policies of those platforms.
We do not sell your personal information.
6. Sharing of Personal Information
We may share personal information only when necessary and appropriate, including with:
- Staff members or authorized representatives
- Service providers who help operate our website, forms, email, advertising, payment processing, or administrative systems
- Program partners or facilitators, where needed for registration or service delivery
- Legal, regulatory, or government authorities, where required by law
- Emergency contacts or appropriate individuals, where required for safety or care-related reasons
Any third-party service providers we work with are expected to protect personal information and use it only for the purpose of providing services to us.
7. Personal Health Information
Depending on the nature of the service, some information collected by Memory Lane Home Living may relate to a person’s health, cognitive changes, care needs, or support requirements.
We treat this information with added care and confidentiality.
Where applicable, personal health information will be collected, used, and disclosed only for appropriate care-related, administrative, safety, legal, or consented purposes.
Ontario’s Personal Health Information Protection Act, 2004 establishes rules for the collection, use, and disclosure of personal health information by health information custodians.
8. Email and Communications
If you contact us or register for a program, we may use your email address or phone number to send you:
- Registration confirmations
- Program updates
- Service information
- Event reminders
- Follow-up communications
- Important administrative notices
You may unsubscribe from promotional emails at any time. However, we may still send necessary service-related or administrative communications.
9. How We Protect Your Information
We use reasonable safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.
These safeguards may include:
- Limited access to personal information
- Password-protected systems
- Secure digital storage where available
- Staff confidentiality expectations
- Careful handling of sensitive information
- Secure disposal or deletion when information is no longer required
No website, email system, or online platform can be guaranteed 100% secure. We encourage users not to submit highly sensitive information through unsecured forms or email unless necessary.
10. Retention of Personal Information
We retain personal information only as long as reasonably necessary for the purposes described in this policy, including service delivery, legal, regulatory, tax, insurance, administrative, or recordkeeping requirements.
When personal information is no longer required, we will securely delete, anonymize, or dispose of it.
11. Accessing or Correcting Your Information
You may request access to the personal information we hold about you. You may also ask us to correct inaccurate or incomplete information.
To make a request, contact us at:
Email: mlliving14@gmail.com
Phone: (905) 237-1419
We may need to verify your identity before providing access or making changes.
12. Third-Party Links
Our website may include links to third-party websites, social media pages, donation platforms, or registration tools.
We are not responsible for the privacy practices, policies, or content of third-party websites. We encourage you to review their privacy policies before submitting personal information.
13. Children and Vulnerable Individuals
Memory Lane Home Living’s services are primarily designed for adults, caregivers, families, and individuals seeking care-related support.
If personal information is provided on behalf of someone else, including a loved one, participant, or person receiving care, you confirm that you have the authority or consent to share that information with us.
14. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website, advertising practices, or legal requirements.
The updated version will be posted on this page with a revised effective date.
16. Contact Us
For questions about this Privacy Policy or how your personal information is handled, please contact:
Memory Lane Home Living
Richmond Hill, Ontario
Email: mlliving14@gmail.com
Phone: (905) 237-1419
Website: memorylanehomeliving.ca